Public Relations: A strategic communication process that builds mutually beneficial relationships between organizations and their publics. While the definition of PR has existed for decades, the true meaning behind Public Relations and the Persona that is created has been evolving at lightning speed, over the last few years. In a world immersed in news and entertainment, and a global audience with the ability to access news in an instant, publicists are being challenged to be one step ahead, think outside the box, balance traditional and digital media, and be innovative in every element of a campaign.
Our capabilities as a full service public relations firm means putting your name, projects, and brand out into the world in an impactful way. We care for the Persona, and the person behind it. In our opinion, publicity is much more than just bridging the gap between a client and a media outlet. It is about having a deep-rooted passion for the message being put out into the world, having the ability to shape an image, cultivate a career to the fullest, and provide inspiring, strategic, national and international PR campaigns for our clientele.
In the end, it is not only about the physical press gained, but the personalized attention and powerful, inspiring campaigns being put into the world.